THE IMPLEMENTATION STUDIOWHAT’S YOUR

Coming Soon · A New Book by Sharon Schanzer

The Business of Being in Business

What Every Entrepreneur Needs to Know—but Too Many Learn the Hard Way

You can be brilliant at what you do and still struggle with the business of being in business.

After more than 35 years in technology, design, consulting, and business—and more than 25 years running my own company—I’ve learned a few of the things the hard way.

This is the book I wish every entrepreneur could read before discovering those lessons for themselves.

Coming soon in paperback.

Paperback edition of The Business of Being in Business by Sharon Schanzer, shown at an angle with its black spine

Nobody tells you about this part.

You start a business because you’re good at something. Then you discover that being good at the work and running a successful business are two entirely different jobs.

There’s business development, pricing, positioning, difficult clients, technology, operations, and the never-ending challenge of keeping everything moving.

The Business of Being in Business is a practical, occasionally opinionated guide to navigating all of it.

In this book, I share the lessons, mistakes, and principles that help entrepreneurs build businesses that actually work.

No startup fairy tales. No motivational fluff. Just what I’ve learned from doing it for a very long time.

A minute with Sharon

What’s Inside

Some lessons I learned “the hard way.”

  1. 01

    Launch before you’re ready.

    Stop endlessly preparing. Start learning from real customers.

  2. 02

    Business development never stops.

    Even when you’re busy, you have to keep building relationships and finding the next opportunity.

  3. 03

    Charge for your value.

    Stop underpricing your expertise and learn how to recognize the customers who are right for your business.

  4. 04

    Make everything friction-free.

    Build a better experience for your customers, collaborators, and yourself.

  5. 05

    Be worth recommending.

    Responsiveness, follow-through, and how you treat people are competitive advantages.

  6. 06

    Build the business you actually want.

    You don’t have to build an empire. Success means creating a business that supports your goals.

The Business of Being in Business. Coming Soon.