What’s Behind a Boulder? Usually, a Brilliant Mind Spinning Its Wheels.
Let’s not pretend you’re the problem. You’re not. But how you’ve been taught to work might be.
You’ve probably been praised your whole life for being “on top of things.” You’re organized. You get stuff done. You’re reliable. Creative. Strategic. Smart. So why do you still have big ideas that never make it past draft mode?
Why are you still sitting on that program you wanted to launch last year? Still avoiding that email thread? Still feeling weirdly tired even after a “quiet weekend”?
Here’s a radical truth: being capable doesn’t mean you’re friction-free.
In fact, the more capable you are, the more you’re likely carrying other people’s friction—unprocessed decisions, unclear systems, bloated workflows, emotional clutter, legacy expectations, and a to-do list that’s part productivity badge and part slow death.
Friction is the Drag You Didn’t Know You Had
We spend so much time focused on optimizing our energy, output, and performance—but almost no time exploring the resistance that’s quietly draining all three.
That’s where What’s Your Boulder?™ comes in.
This work is rooted in a simple belief:
Once you identify the real source of resistance, moving forward gets a lot easier.
This isn’t therapy, coaching, or life hacking. It’s a pattern interrupt. A friction audit. A moment of clarity followed by a first step that actually sticks.
I won’t give you a 10-step system or a color-coded dashboard.
I’ll help you name the thing you’ve been avoiding, simplify the process around it, and get it moving—fast.
So Who Am I?
I’m Sharon Schanzer. I’ve worked as a designer, strategist, creative partner, business consultant, and idea whisperer for decades. I’m a New Yorker, a straight-shooter, a friction-remover, and someone who has spent a lifetime spotting what’s broken and quietly fixing it—before it breaks the person carrying it.
I’ve helped big brands untangle their messaging. Helped small businesses get off the ground with less drama. Helped high-achievers find the space to do what they really want—without burning out.
And now? I’m here to help you, your team, or your audience move the one thing that’s weighing everything else down.
What You’ll Find Here (And What You Won’t):
- Real tools, not motivational fluff
- Clarity before strategy
- Micro-decisions that unlock real change
- Humor, always. Guilt, never.
You won’t find impossible morning routines, over-designed systems, or long-winded philosophies. You’ve already got enough of those.
This is a space for breathing easier, working smarter, and getting honest about what’s in your way.
You Know You’ve Got a Boulder.
Now you know where to start.